The changes to the Privacy Act in 2020 were big for businesses – they needed to ‘know what’s new’

Challenge

The changes to the Privacy Act in 2020 were big for businesses.

With new rules on how people’s information was collected and stored, and new enforcement powers given to the Privacy Commissioner, everyone needed to know how the changes affected them.

We needed to spread the word far and wide, and shift attitudes on how peoples information was handled.

Solution

Businesses know how to handle cash, we needed to demonstrate how personal information was even more precious. 

Launching on TV and supported with Digital and Out Of Home – Privacy is Precious showed a range of businesses and organisations handling people’s information as if they were precious jewels. Locked away, kept safe, and treated with respect.

Whakapā mai | Get in touch

We are Hemisphere. We're curious and creative. We're experts in strategy, creative, digital, media and culture. Let's talk about what the Hemisphere difference can mean for you.

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Whakapā mai | Get in touch

We are Hemisphere. We're curious and creative. We're experts in strategy, creative, digital, media and culture. Let's talk about what the Hemisphere difference can mean for you.

58-60 Oriental Parade, Te Whanganui-a-Tara Wellington
kiaora@hemisphere.nz
04 384 5994

Hemisphere Media
Hemisphere Digital
Hemisphere Insight