Renowned creative leader, Te Awanui Reeder (Ngāi Te Rangi, Nga Pōtiki, Ngāti Whakaue, Ngāti Kahungunu) steps into the pivotal Pae Ārahi role at Hemisphere while continuing as Director at Big River Creative. “We’re creating a fearless Tiriti-dynamic relationship that preserves the mana motuhake or both agencies while amplifying our strengths as a single team,” explains Awa.

This new chapter boldens our kotahitanga (togetherness, solidarity) in the behaviour change space. Blending our integrated creative, media, and consulting expertise with BRC’s exceptional cultural leadership, design variety, and production capabilities. By operating from shared offices in the heart of Te Whanganui-a-Tara we’re also growing our capacity for creative and culturally focused solutions across our portfolio.

For clients, this innovative model offers unprecedented access to comprehensive capabilities across strategy, creative, digital, media, and cultural engagement, all through a single, streamlined relationship.

“This isn’t just about growth; it’s about creating meaningful change through services that genuinely connect with diverse communities,” adds Tim. “Together, we’re setting a new standard for culturally authentic, strategically sound creative work that wins heads and hearts.”

We can’t wait to turn the page and kick off this next stage in our journey.

Keen to see us in action? Let’s kōrero!