This was another big one. With rising hospital admissions from rheumatic fever, and consistently low awareness, we knew we had to spark meaningful conversation to inspire change. We made our campaign relatable. Relatable to the point where anyone could picture a loved one in these shoes.

From bus ads to tv commercials, our rheumatic fever campaign exceeded all expectations. Through our impactful creative, and robust media approaches, we crafted the perfect storm of behaviour change marketing, picking up two NZ Marketing Awards in the process.

In years following this campaign, rheumatic fever hospital admissions showed steady decline. Something to be proud of? We think so!