Protecting our future, preventing rheumatic fever, a serious but preventable illness
Challenge
Rheumatic fever is a serious illness. It can lead to permanent heart damage and even death. And yet the disease is entirely preventable.
Aotearoa is one of the few developed countries to still be affected by rheumatic fever. Māori and Pasifika children are most likely to be affected; the disease is most common in over-crowded, cold and damp homes where germs spread easily.
Te Hiringa Hauora asked us to create a national campaign that would show the seriousness of rheumatic fever, encourage parents and whānau to take action, and ultimately to reduce the number of cases in our families and communities.
Solution
We worked with stakeholders and the audience to understand the unique challenges being faced by communities at risk of rheumatic fever. People needed to see the seriousness of the disease. We created a strengths-based campaign based on real stories. We turned those stories into engaging, authentic and relatable campaign content. We anchored the campaign around a simple visual device that communicated the core message. This became the rallying cry across all layers of the campaign – national, regional and local. We used paid, earned and stakeholder owned channels, changing behaviour in communities and homes
Whakapā mai | Get in touch
We are Hemisphere. We're curious and creative. We're experts in strategy, creative, digital, media and culture. Let's talk about what the Hemisphere difference can mean for you.
Whakapā mai | Get in touch
We are Hemisphere. We're curious and creative. We're experts in strategy, creative, digital, media and culture. Let's talk about what the Hemisphere difference can mean for you.
58-60 Oriental Parade, Te Whanganui-a-Tara Wellington
kiaora@hemisphere.nz
04 384 5994
