Our challenge for Biosecurity NZ’s ‘Check Clean Dry’ campaign was simple enough – reach, connect and, ultimately, change behaviour. So, we put the word out: ‘Freshwater pests’ are in our rivers and lakes. You can help stop them spreading!

How did it go you ask? Well, after 1.5 million people reached – we’d say this work has done pretty well! Connecting through interest and location-based ad targeting, strategically located out-of-home media to back it up. Our campaign laid out the most effective way for New Zealanders to prevent further spread. The cherry on top – a Silver at the IAB NZ Digital Advertising awards for Best Use of Display.

Winning hearts and minds along the way. Fresh-thinking and innovative problem-solving? Now that’s a party.