End of tax year… who on earth could make that engaging? Luckily, Inland Revenue had our phone number. This one had to be about clear and concise communication. To connect New Zealand taxpayers with what they needed to know, and exactly when and how to do it.

So, we stripped it back. By pairing simple, effective creative with accessible media and digital channels, we introduced Aotearoa to Ivy, Rikki, and friends. Here with all the ‘what you need to know’ info, delivered in an encouraging and down-to-earth tone.

We’re proud to see the ongoing engagement from this campaign and look forward to these results continuing as we approach future work with IR.