Before March 2023, Māori voters could only change their electoral roll once every six years. So, in 2018 when electoral change options were open, Te Puni Kōkiri came to us with a challenge. Connect with rangatahi, and lift awareness of these options. Simple, right?

Off the bat, we knew social media was the space to reach these groups. But how? And who will they listen to? Well, we did our homework and found Stan Walker to be the ideal spokesperson to connect with our rangatahi. Soon after, our ‘Stanimation’ and spoken word pieces sprung to life. Engaging communities with one key message: #FFS Choose (For Future’s Sake).

The campaign reached 58% of rangatahi Māori with 323k earned media video views also under its belt. This kaupapa was a huge opportunity to bring our team together and connect rangatahi across the voting space.