The great debate: heat pump or air conditioner? Well, if you’ve seen our Mitsubishi Electric billboards in action, you’ll know it completely depends on time and place!

We had fun with this one. Our job was to promote the product’s wifi-control features through out-of-home media across Aotearoa and captivate audiences with their interactive features. Areas where temperatures are warm see the ‘air conditioning’ ad. Vice versa in colder environments where billboards displayed the ‘heat pumps’ message.

With summer right around the corner, we’re looking forward to seeing these up and running again!