Year after year, fishing is one of Aotearoa’s most popular summer activities. We partnered with Tini a Tangaroa to promote fishing rules updates and increase downloads of the NZ Fishing Rules app.

This was our space to tell a story. A story about why the rules impact those beyond our immediate circle. And who else to tell the tale, than the man himself… Pio Terei. The result – a genuine display of care and passion for the fishing community, maximised by our integrated creative and media solutions.

5 million+ campaign views and 27,000+ app downloads later, we think it’s safe to say we’ve hit the mark! Its success has also been recognised by achieving finalist status at the 2024 IAB NZ Digital Advertising awards.