Did you know? Wallabies are a pest in New Zealand. Yeah yeah, some may say they’re cute and cuddly, but in fact, they’re causing serious damage to our great outdoors.

Our job was to deliver MPI’s campaign and inform New Zealanders about the threat that Wallabies pose to our precious ngahere and taiao. From captivating creative to hard-hitting digital and animated web ads, we pulled together something quite special for this mahi.

Introducing video and out of home into the campaign messaging to support digital channels delivered an incredibly effective campaign, with year-on-year improvements in engagement, cost efficiency and website traffic.