Connect, welcome, and celebrate the rich history of our takatāpui and rainbow community in Te Whanganui-ā-Tara. This was our mindset when crafting the new brand identity for Wellington Pride Parade. We faced quite the challenge. With such a range of ideas, perspectives, and feelings within this space, could one logo really bring this vibrant and diverse community together?

The result… a bold, timeless reimagination of Wellington’s iconic Bucket Fountain. From high-flying banners to t-shirts and caps, we’re extremely proud of this mahi and its contribution to our beautiful rainbow community.