Once again, we were tasked with NZ Fisheries summer Fishing Rules app campaign. And while we’re no stranger to this mahi, we were excited to cast some fresh ideas for this round. Connecting the full power of our creative and media offerings, we loved telling this story.

Refreshing our approach was just a small part. We needed to create a habit. The idea that checking for updates is part of your routine, every time you go fishing. So, we did exactly that – showcasing the app as the centrepiece of every fishing toolkit. And highlighting how it supports sustainable fishing; ensuring kaimoana for our mokopuna.

From fishing shops, your local boat ramp, and even The Warehouse website, you’ll find it hard to miss our latest Fisheries NZ summer campaign. We’re excited to see our mahi tackle this summer’s fishing season!