With long days and shorter nights, the summer season is peak time for New Zealanders to be out and about, moving between lakes and rivers. So, we teamed up with Biosecurity NZ and their campaign partners to remind people to ‘Check, Clean, Dry’ to stop freshwater pests invading our waterways.

With fresh creative to match our media strategy, we took the opportunity to bring a different flavour to this year’s campaign. Highlighting the microscopic pests as disgusting creepy-crawlies that climb all over your gear. And why it’s important we take steps to stop these pests moving between freshwater bodies.

Across digital, social, and out of home, our campaign ran in campsites, at boat ramps, on social media and on other digital platforms all around Aotearoa.