PŪRĀKAU

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OUR STORIES

Check out the latest from the Hemisphere whānau. From industry insights to the stories behind our magic, we’ll keep you up to date with everything ambidextrous thinking.

Our team has lived the experiences of the communities we work with. That's our difference text on a blue background

Why working with Hemisphere is different

Te Awanui Reeder studio shot portrait

Meet Pae Ārahi, Te Awanui Reeder

People can feel when something was made with them in mind text on an orange background.

Your AI slop bores me

Priyanka Bhanot standing in front of the marina at Wellington Harbour.

Meet Media & Digital Specialist, Priyanka Bhanot

Screenshots don't get the memo text on a blue background

Safer storytelling across social, web and media

Aaron Elsmore standing in front of a waterfall reading a book.

Meet Senior Designer, Aaron Elsmore

Six people of the Hemisphere team sitting and standing in a hgroup on the Wellington waterfront.

Why people keep trusting us with the kaupapa that matter

The model should come last, once you understand the challenge text on a blue background

The default behaviour change model is rarely the right one

Craig Adolph standing in front of some trees with his arms folded.

Meet Head of Digital, Craig Adolph

The good stuff? The real-life, real-people moments that reflect live as it is actually lived text on an orange background

The back pocket; confessions of a creative padawan

Zelzob Kakkat sitting on some blue carpeted stairs.

Meet Senior Media Specialist, Zelzob Joy

This isn't a finished framework – it's a living system text on a blue background

Social marketing is more effective when it's Tiriti-dynamic

Social and Digital Specialist Darelle Teau sitting outside in front of some tall grass.

Meet Social & Digital Specialist, Darelle Teau

Businesses getting real value aren't using better tools. They're leading their people differently text on a purple and pink background

Making AI work for you

Your visibility isn't disappearing – it's fragmenting text on a purple and pink background

Is your business ready for AI search?

Kokoro Frost standing in front of boats in the Wellington City harbour.

Meet Project Manager, Kokoro Frost

The best features don't matter if people aren't able to find what they need text on a purple and pink background

Building websites that users love

We need to translate more than just words text on a blue background

Saying what you mean and meaning what you say

The more complex a message is, the more important it is to simplify it text on an orange background.

Cut the crap. Get to the gold

Sean Barker standing in front of a white brick wall.

Meet Head of Creative, Sean Barker

UX Design underpinned by Te Ao Māori serves everyone in Aotearoa text on an orange background.

UX Design for Aotearoa: Embedding Te Ao Māori in Digital Experiences

Kris Miller standing in front of boats in the harbour at Wellington.

Meet Client Service Lead, Kris Miller

Katrina Richmond, Hemisphere Head of Media, with Wellington City backdrop.

Meet Head of Media, Katrina Richmond

Search is today's storefront – the digital front door text on a purple background.

Search in action: Make sure New Zealanders find you online

A person resting on a rock with trees in the background.

Meet Senior Project Manager, Zalán Orbán

One plus one can equal more than two text on a purple background.

Building campaign effectiveness, layer by layer

Suzuki Now magazine on top of a background of past issues of the magazine.

Suzuki Now… and then!

A group of people standing in a marae.

Decoding Pūrākau: A journey into Māori storytelling

Te Awanui Reeder and Tim Antric, leaders of Big River Creative and Hemisphere, sitting in front of a pale blue background.

Hemisphere × Big River Creative: A New Era of Tiriti-Led Agency Partnership

A photo of Kairataki Managing Director, Tim Antric, as he poses for his meet the team article

Meet Kaiarataki Managing Director, Tim Antric

An image of five people posing for a photo. Included in that photo is Hemisphere Managing Director, Tim Antric, accompanied by the Huihui o Te Kakau partners

Listening, learning, leading

A one-size-fits-all approach will not deliver impact with all of our communities text on a blue background

The changing face/s of Aotearoa

A colourful image with 9 tiles of examples of Hemisphere's government campaign work

We're on the AoG panel

AI is just one tool to bring our creative vision to life text on an orange background.

Blending AI with HI

A photo of two young people in front of a computer having a conversation about a project they're working on

Interns and more

A photo of a man and a woman leaning on either side of a graphic image of a tv with colourful paint dripping down the front and sides

Achieving results: integrating media and creative

Striking a harmonious balance between data and creativity text on a purple and pink background

Ambidextrous thinking in media

We take a strengths-based approach to research text on a purple and pink background

Ambidextrous thinking to shape effective campaigns

A photo of the Matariki star constellation

Embracing Matariki: a time for reflection

There will be more opportunities with AI as it evolves text on an orange background

The rise of AI: AI + Human = Results

A photo of two people smiling and laughing in a relaxed office setting

Ambidextrous thinking: The Hemisphere difference

A photo of a mural wall with a colourful representation of the brain with influences of Māori artwork too

Bringing our kaupapa to life – Partnership in practice

Our passion is rooted in our values and history text on a blue background

Social marketing – creating behaviour change

We're working as equals, committed to the kaupapa text on a blue background

Working in partnership: embracing te ao Māori

A photo of the back of four people as they walk along the Wellington waterfront

Diversity in action

A photo of the back of four people as they walk along the Wellington waterfront

The agency that plays together stays together

A photo of three young people looking together at the middle person's tablet as they excitedly discuss their work

Passionate about purpose

Hemisphere. Ambidextrous thinking.