Unleashing the power of strategic creativity

by | Jun 23, 2023 | Hemisphere, Whakaaro

Here at Hemisphere, strategy and creative are two sides of the same coin. You can’t have one without the other. But the trick is to not let strategy stifle creative thinking. Instead, it’s about using the tools and information available to help your creative mahi stronger.


So how do we take a strategic approach to our creative?

We start with research

We take the time to understand our clients’ needs, their target audiences, and the competitive landscape. We then dive into market trends and demographic data to help paint a picture of what our audiences thinks and feels. This gives us invaluable insights that shape our creative direction. Armed with this knowledge, we can identify the most effective ways to reach and engage the intended audiences.

We focus on clarity

Our goal is to create campaigns that are easy to understand and remember. We avoid jargon and complex language, and focus on using simple, direct language that gets our message across. Often a brief is crammed full of information to get across within a campaign. Yet sometimes, the simple creative answer is staring you right in the face. Because simple sells. Our job is to keep our eyes and brains open to seeing it.

We are relevant

We take the time to understand what matters to the target audience and use that information to create work that is meaningful and engaging. Answering the question of ‘Get, Who, To, By’ during the briefing stage is a great first step in cutting to the chase of what’s needed.

We make sure our work is measurable

There is power in data-driven decision-making and numbers don’t lie. We track the results of our campaigns, looking for ways to evolve our creative as we learn more about how our audiences are engaging.

We trust our gut

To truly apply ambidextrous thinking, we cannot underestimate the power of intuition. We’re bold in all that we do, pushing boundaries and exploring unconventional ideas. And we trust in our people and their expertise to craft creative that feels right — knowing it’s coming from solid strategic foundations.

So that’s our approach. Keen to discover how we can strategically and creatively help you?

Let’s kōrero.